Russ Writes and Speaks and Teaches

I have written four books and hundreds of articles, I have spoken at dozens of conferences, and I enjoy sharing my knowledge and experience with others through tutorials and classes.

ClearPurpose

Every week I write a new article for ClearPurpose, my publication at Medium and archive them at blog.sdgstrategy.com.

Books

Russ unboxing author copies of his The Power of Mobility book.

Ever struggled with a confusing topic? That's where I come in. I love taking complex ideas and turning them into clear, actionable knowledge for everyone.

It often starts with a conversation. Someone I know is stuck on a concept, missing a key piece that could unlock their goals. I help them understand and use that information in a practical way.

But knowledge shouldn't be siloed! When I see a broader need, I transform my conversations into articles and tutorials, spreading the benefit to many.

Sometimes, one piece sparks a chain reaction. A few articles snowball into a bigger realization – this information could empower a whole lot more people if it were organized as a book.

Writing a book is a different kind of effort. It's about understanding the reader's journey:

Holding a published book, knowing it's making a difference – that's an incredible feeling. I've been fortunate to see four of my books hit the shelves, and there are more ideas brewing.

Do you have a topic begging to be a book? Something that could benefit you and countless others? Share your ideas – let's turn the complex into clear knowledge, together.

The cover of the book Six Questions.

The road to business success is paved with tough choices. But what separates good leaders from the rest? Their ability to make those hard calls with clarity and conviction. Unfortunately, many leaders lack a clearly articulated understanding of their business, hindering their decision-making. They might have the knowledge, but it's scattered, making consistent application a challenge.

Enter Russell McGuire. In this book, he unveils a powerful framework built on just six fundamental questions. By answering these questions, leaders gain the mental clarity needed to navigate any organizational challenge.

But this book goes beyond mere questions. McGuire dives deeper, equipping you with the tools and approaches necessary to develop insightful and well-considered answers. With this framework in hand, you'll be empowered to make confident business decisions, propelling your organization towards long-term success.

Published 2020

Paperback

eBook

Cover of the book A Sprint to the Finish.

Sprint, a telecommunications titan, shaped how we connect for over a century. Their story stretches from humble beginnings, bringing phone lines to Abilene, Kansas, all the way to the cutting edge of 5G technology.

They played a pivotal role in building the global internet and amassed a powerful arsenal of 5G spectrum. But after 100+ years, a series of critical strategic decisions culminated in their merger with T-Mobile, creating the nation's second-largest wireless provider.

This insider's view takes you on a journey through Sprint's strategic evolution, uncovering the pivotal moments that led to this historic merger.

Cover of the book VisuALS: A Startup Strategic Journey.

VisuALS Technology Solutions isn't your typical startup. Born from a mission of love at Oklahoma Christian University, they create affordable assistive technology that empowers people with debilitating conditions.  Their goal? Restore independence, dignity, and hope by reconnecting disabled individuals with loved ones and the world around them.

But VisuALS: A Startup Strategic Journey is more than just a heartwarming story. It's a roadmap for aspiring entrepreneurs. The book chronicles the startup's journey from its initial spark to market launch, offering valuable tools and insights for every step along the way.

Whether you're crafting your strategy, pinpointing customer needs, or navigating the launch process, VisuALS equips you with the knowledge to turn your vision into reality. Learn how to experiment, adapt, and ultimately bring your innovative idea to the world.

Published 2020

Paperback

eBook

The cover of the book The Power of Mobility.

In The Power of Mobility, Russ McGuire predicted that smartphones, mobile apps, and the Internet of Things would have as significant of an impact on how we live our lives, how businesses operate, and how industries compete as the PC did in the 1980s and the Internet did in the 1990s. In January 2007, Russ submitted his manuscript for the book, and Apple introduced the iPhone. The rest, as they say, is history.

In addition to predicting these changes, Russ also provided a seven step framework that businesses could follow to be prepared for the new Mobility Age.

Published 2007

Hardcover

eBook

Covers of books that Russ contributed chapters to.

Russ has also contributed chapters to a number of books including Enterprise City: How Companies Are Changing the Global Urban Landscape (2014), Shift 2020: How Technology Will Impact Our Future (2014), Mobile Future Forward: Essays from Thought Leaders on the Future of Mobile (2010) and Annual Review of Communications (2002 and 2006).

Articles

Since launching ClearPurpose in 2020, I have written several hundred articles on small businesses, strategy, and integrating faith with work. You can get a taste of the content on the Resources page on this website.

The logo for ClearPurpose.media, Russ' online publication.

Between 2009 and 2018 I wrote a monthly column for MinistryTech magazine (originally called Christian Computing). Over that time I contributed over 100 articles in six different series:

  • The Mobility Revolution (2009-2010)
  • Launching Online (2010)
  • Tablet Time (2010-2011)
  • The Power and the Danger (2011-2014)
  • The Next Revolution (2014-2015)
  • Startup (2015-2018)

My articles were selected as the cover story for the December 2009 ("What is 4G?"), March 2016 ("YouVersion"), and August 2016 ("Mobile tAPPestry") issues.

The cover of an issue of Business Reform magazine. The cover story was "What is 4G?" which Russ had written.

In 2002 and 2003 I served as online director for Business Reform magazine. In addition to building an online business selling magazine subscriptions and books, I also managed a partnership with World Net Daily called BizNetDaily.  I collected and provided editorial support for several prominent contributors including Dave Ramsey and Rick Boxx.  I also wrote over 60 articles myself for BizNetDaily during 2003.  I also contributed articles to the print magazine.  

The cover of an issue of Business Reform magazine.

Over the years I have also contributed articles published in a number of leading industry and technology magazines including CIO, Success, Network World, Wireless Week, Telephony, Mobile Enterprise Magazine, and GigaOm. As an industry expert, I also have been quoted in articles in industry, business, and mass media publications including The Tulsa World, The Kansas City Star, the New York Times, and USA Today.

The cover of an issue of CIO magazine.

Speaking

Russ speaking at the eComm conference.

As a public speaker I have delivered 16 conference/event keynotes, been featured speaker 11 times, and served on two dozen industry panels.  It’s not unusual for the framework that I introduce in my talk at a conference to be referenced by other speakers throughout the remainder of the event.

Some of the conferences and events where I've been a speaker include multiple CIO Executive Leadership Summits; Frost & Sullivan's Growth, Innovation, and Leadership; Wharton Business Technology Conference; MIT/Stanford Venture Lab; Virginia Tech Wireless Symposium; JPMorgan Technology Conference; New Digital Economics; VentureBeat Mobile Summit; Nemertes Navigator 360; Light Reading LINKS; Association of Strategic Planning Annual Conference; ITW Technology Conference; Interop CIO Bootcamp; Information Technology in the Workplace; eComm; Mobile 2.0; Mobile Beat; Open Mobile Summit; Mobilize; Mobile Internet World; The Mobile Revolution; Telco 2.0; Next Generation Telecom; Competitive Carriers Association Conference; Big Data Executive Summit; Connected Planet 4G Salon; TechDirt Greenhouse; LBS World Forum; Utility Executive Leadership Institute; ANA National Mobile Marketing Conference; Korea Technology Preview USA

My approach to these types of opportunities is to clearly identify my goals for the event, understand the audience and other participants, develop a messaging pyramid to structure the topic, and then, if appropriate develop the presentation materials (e.g. speech and/or presentation).

I also tend to be popular with salespeople.  They love to have me present to their customers.  I bring credibility to the topic, provide thought-provoking material, and help structure the complex issues so that the decisions facing the customer become more clear and manageable, leading to quicker decisions.  This has been particularly true when a significant technology change represents meaningful opportunity or threat for the customer.  My presentations, along with my ability to engage the customer with consultative probing questions, can help clarify the urgency for the customer and help move them towards taking action.

Teaching

While I greatly appreciate the opportunity to consult and coach and facilitate and write and speak, I may be at my professional happiest when I am standing at a whiteboard teaching important concepts to eager "students". This may be in a formal classroom setting, but more often it is one-on-one, perhaps even in the context of coaching or consulting.

To give you a sense for my ability to make complex topics understandable and relevant, take a peak at one of the lectures I developed for a college level course on startup business plan development. This particular lecture deals with the financial modeling required before investors will consider putting money into a startup business.

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