March 2017

EPA Made

“In the scriptures, we see God’s heart to care for the widows, the orphans, those who are forgotten, those who are weak, those who can’t take care of themselves.  It’s a community response.  We as a neighbor have a responsibility to care.  And if we are given enough, or more than enough, then we should care; we should share.  That is the heart of EPA Made.”

In the March 2017 issue of MinistryTech magazine, I introduced Allen and Ayaka Lu, founders of EPA Made, which is helping hope rise in East Palo Alto.

Allen and Ayaka Lu live in Silicon Valley and they run an eCommerce startup, but their story is not your typical entrepreneurial story and their business is not your typical Silicon Valley startup.  For starters, EPA Made is part of their non-profit ministry, and while the goal is to be a financially sustainable business, the real goal is to impact lives, in a very tangible way, for God’s glory.

A Single Mom

Allen and Ayaka weren’t raised in Christian families.  They met Christ and they met each other at Carnegie Mellon University in Pittsburgh.  Allen studied Information Systems and Ayaka is a graphic designer who studied Communication Design and Human Computer Interaction.  

After graduation, Allen became a programmer with a focus on eCommerce.  He developed a passion for helping people connect with the brands that they love, leading major projects for American Eagle Outfitters and GNC.  Ayaka and some classmates started a new venture doing youth education design and they were recognized for their work with the Pittsburgh Penguins and Family Communication, the Mr. Rogers Neighborhood corporate entity.

While in college, Allen and Ayaka were very active in discipleship and felt that ministry was a “full-time” part of who they were.  They had a little girl, and God was blessing them.  But then, Allen had a moral failing.  He left Ayaka and their daughter, and moved to Silicon Valley to continue to build his career.

Ayaka had become a single mom.   She looked to scripture for guidance, spending much time praying to God through Matthew 19.  She committed to live that truth, to not divorce, but to pray for Allen for two years.  She spent that time crying out to the Lord through Psalm 25, Psalm 73, and Romans 5 and learning how to find hope in Jesus and survive as a single mom.  It was hard and it was lonely, but God would redeem even this.

Broken Hearted for Single Moms

In time, God answered her prayers.  Allen, in his words, “came to his senses” and asked Ayaka if they could restart their marriage.  They spent two years in intense marriage counseling.  They worked really hard, and today, they say that their marriage is “way better” than it originally had been, and see in it a picture of the redemption that God is working through Christ.

Allen continued to have success in his career, and God provided an opportunity to combine his work and ministry when his cousin, Jeremy Lin became an overnight basketball sensation.  Allen produced a film, Linsanity!, and continues to manage Jeremy’s brand, which provides a platform to share the gospel and encourage Kingdom values around the world.

Meanwhile Ayaka was praying for God’s direction for her life.  While we tend to see Silicon Valley as a place of wealth and happy endings, that’s not the complete picture.  In 2011, she met an executive director of a home for single mothers in East Palo Alto, and she started volunteering.  Palo Alto is home to Stanford University, Hewlett Packard, and Tesla, and was the early home of many companies including Google, Facebook, Pinterest, and Intuit.  But East Palo Alto is like a totally different world.  About 65% of EPA is Latino, with another 15% being African-American.  The prosperity of Silicon Valley has largely passed by this community.

When Ayaka met the ladies at the home, it broke her heart.  She could relate to the challenges of being a single mom, but she saw the cycle that many of these families went through, going from group home to group home and eventually ending up back on the street.  Ayaka and Allen prayed for wisdom in what they could do.  They felt convicted that they had been primarily using their God-given talents to help rich people get richer.  They especially felt convicted by Leviticus 25.  The Lord is speaking to Moses and says “If your brother becomes poor and cannot maintain himself with you, you shall support him as though he were a stranger and a sojourner, and he shall live with you. Take no interest from him or profit, but fear your God, that your brother may live beside you.” (Leviticus 25:35-36)

Working With Single Moms

Even before feeling called to start a ministry, Ayaka used her skills to work with the ladies to make a product and sell it at a fundraiser for the group home.  For the first time, they didn’t feel like they needed to cash in on pity, but were proud of the product they produced and how it was valued by the buyers.  This experience became the basis for EPA Made.  Ayaka works with the ladies to develop new products and produce them.  Allen’s eCommerce leadership helped make them available around the world.  They have also opened a Thrift Store and a physical shop for the EPA Made products.

EPA Made is providing more than a job for single-mom families.  It is providing them with practical skills in design, manufacturing, pick-pack-and-ship, retail, and eCommerce that can prepare them to participate in the economy growing around them.  They also provide discipleship and accountability towards change in important life skills, such as financial literacy, healthy parenting, and growth mindset.  More than anything, EPA Made provides hope to the hopeless.

Ayaka says “In the scriptures, we see God’s heart to care for the widows, the orphans, those who are forgotten, those who are weak, those who can’t take care of themselves.  It’s a community response.  We as a neighbor have a responsibility to care.  And if we are given enough, or more than enough, then we should care; we should share.  That is the heart of EPA Made.”  She goes on to explain “People are so stuck in depression, so stuck in generational poverty, so stuck in this dark pit that they think they can’t get out of.  But that’s not true.  We want to let hope rise in EPA.”

In this article series, we’ve defined a Christian entrepreneur as: a person, driven to glorify God in all he or she does, and ruled by the Word of God, who starts a new venture and is willing to risk a loss in order to achieve the success of the venture. Each month I’ve been introducing you to specific Christian startups and entrepreneurs, some of which may be helpful to your church, ministry, business, or family, but my main intent is to encourage and inspire you to be entrepreneurial in your ministry and career.

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The box mobile operators find themselves in

I joined Sprint in 2003. Until then, my entire career had been in wireline telecom. In previous roles, I’d cared about wireless because it could be either an opportunity (driver of growth) or threat (substitution). But 2003 was the first time I had really looked at the world through new eyes as a mobile operator.

One of the first questions I asked was “what applications really require licensed spectrum?”

I was surprised that no one inside the company seemed to understand my question. In 2003, WiFi really wasn’t a threat to mobile operator core revenues (which were primarily voice in 2003). While I had been talking about a future where everything would be connected to the network for years (I called it “bandwidth built in”), very few people were really thinking about an “internet of things.” The only smartphones with any commercial success (and tiny at that) were Palm and Nokia/Symbian. In fact, in my first few years at Sprint, there was real resistance to including things like Bluetooth and WiFi in our handsets. Can you imagine?

In asking that question, what I was seeing was the first side of the box that mobile operators find themselves in today.

Over the next 11 years in strategy roles at Sprint I began to see the other sides of the box. I wish I could claim that I’d been successful helping my fellow executives to see them and to either build the best possible inside-the-box business or launch and fund outside-the-box growth businesses. But Big Bell Dogma rules.

So what are the other sides of the box?

The four sides of the box can best be seen by asking four questions, starting with the one I mentioned above:

  • What applications require licensed spectrum? (e.g. what won’t work on WiFi?)
  • What applications/services work best using network vs. device intelligence? (e.g. GPS/location based services)
  • What applications can best be met by a single operator? (e.g. RCS/joyn vs. WhatsApp)
  • What applications are best served via carrier billing? (i.e. What could never be offered for free?)

There is no question that mobile operators offer an incredibly important infrastructure that has enabled innovation that has literally changed every aspect of our lives. I’m proud to have been a part of that. Unfortunately, telecom companies move slowly and have expensive operations. Innovators can’t afford to wait for, or pay for, the mobile operators to provide what they need, so they have innovated around them and increasingly pushed operators back into their box.

To be successful, operators need to figure out either how to be the best inside-the-box (nimble, low-cost commodity transport and related services providers) or… (I tried to find a hopeful way to end that sentence, but each option I thought of I could shoot down. There’s nothing in the nature of a telecom company that positions it to prosper outside the box.)

For today, mobile operators can have some level of success selling voice and data connectivity services to consumers. That’s clearly inside the box. Will the box shrink to squeeze even those services? What options do operators have for growth? Those are great and important questions.  Let me know if you’d like to schedule some time to discuss them.

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